We are getting started early with September as the month marketing. As creatives, a lot of us cringe when we have to market ourselves and our projects. Whether you have a corporate job, you’re a freelancer, or a solopreneur, no one is going to hire you or buy what you’re selling, if you are not talking about it.
For the next four weeks as we talk about the different ways you can pitch yourself and your creative ideas, I encourage you to shift your perspective around marketing.
Marketing is just storytelling in another format. Embrace the creativity around talking about yourself and your ideas. If you start with the attitude that marketing is fun and creative, you’re going to see results.
Be Easy to Find – Have a Website
Be easy to find is a marketing mantra that I teach my clients. If someone is interested in hiring you, optioning one of your screenplays, or buying a book, you want to be easy to find. The most effective way to market yourself is to have a website. A website that explains who you are, what you do, what you have done, and how to get in touch with you. If you have something like books or art to sell, be sure to feature your work with a handy buy button.
Your website doesn’t need to be complicated. It can be one page that you add to as needed. You can build and maintain your own website even if you aren’t techie. If I can do it, you can do it.
I built my website on WordPress. WordPress started off as a blogging platform. Now 60% of websites are built using WordPress. When you build on WordPress, you choose a theme, which is the architecture for your website. I use the Divi theme because it offers lots of design possibilities and it’s very easy to use.
You will need a domain name. I suggest using your name or something similar like yournamewrites.com. And you will need to pay for web hosting. I use and recommend Siteground for domains and hosting. Their tech support is amazing. They only work with WordPress sites, so if you have trouble with WordPress, they will help you too.
Author Media has a free course – How to Make Your Author Website Amazing – that walks you through building your site in a day. While this course is aimed at authors, it will help any kind of creative build their site with wonderful tips about how to appeal to site visitors.
I can’t to see what you create!
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